Game:

Utopia Stock Exchange (USE) is a game developed by Invisible Playground, presented at Dortmunder U. The main idea is to trade local utopias* at a stock market, on a realtime trading floor.

* Utopias, that try to improve the life in Dortmund, developed by citizens.

Design:

The Laboratory designed the visual identity for USE. Therefore the aestehtics of stock market players got transformed into an unique USE brand-sphere. The CI tries somehow to imitate a design which could be executed by Deutsche Bank or alike on mediums like poster, invitation, flyer, but deconstructed this look by irritating use of bullfight imagery as deeper you follow USE.